training programmes
Effective PR
This is a course designed for busy marketing people with no special experience. Effective PR exposes the secrets that Public Relations professionals use to get the attention their business needs.
After attending 'PR Skills Workshop' you will be able to:
• Plan and run a PR campaign that really turns into
column inches
• Understand how journalists work and what they need
from you
• Produce press releases
• Know the golden rules for handling a PR crisis
• Use the Internet for effective PR and Web Marketing
• Get the media recognition that your organisation needs
Who should attend?
Anyone tasked with raising the brand profile to gain the recognition required to meet the vision and strategy of the organisation
Course Code: PRT001
Course Date: TBA
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